The Journey of First Time Home Buyers

Buying your first home can be a daunting task for many. In our recent, Asia Property Market Sentiment Survey for the second half of 2013, we found out what first time home buyers want, their budgets, their concerns, where and what they want to buy and also their reasons for wanting to own a home.



Greater Access into China

That’s right folks! The iProperty Group is granting you greater access into China as we are set to play host to two of the biggest and highly coveted EXPO’s in China.

The EXPO is no stranger to the industry. Renowned all throughout Asia and hailed as the King of organizing highly successful property expo’s, we are soon to make a mark in China.

Together with Smart EXPO, a company that we acquired early this year, we will be the exclusive overseas partner for the Shangai LuxProperty 2013 and Beijing International Property & Investment EXPO/Autumn property expo. The events are scheduled to be held on 14th – 15th September and 19th – 22nd September respectively in China.

Why China you ask?

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Well, firstly China has over 100 million investor-class citizens with over half a trillion dollars to spend. Secondly, data has shown that these investors have spent USD 50 billion purchasing overseas residential property. Thirdly, the demand from this group of affluent and discerning property buyers and investors is high and as a company that strives to make the property search easy, we saw this as a perfect opportunity to meet this demand.

Lastly, it also gave us an avenue to provide our developers, with luxury properties to showcase, the ideal platform to tap into this market. Property developers that sign up with us will have prominent exposure in China as they will be able to access our database of qualified Mainland Chinese property buyers and investors who are actively looking to invest in property outside of their country.

63 million people in China have the finances to invest and by 2020, the population in China would have doubled, resulting in them having about USD 3.1 trillion to invest.

Here’s a brief overview of both the EXPOs:

The LuxProperty 2013 is an upscale private exhibition tailored for the leading luxury properties worldwide. Only the super-affluent groups of property investors in China are exclusively invited for this event. Its last 10 EXPO’s have successfully attracted a total of 306 prominent brands such as Colliers International, Laguna Property, Banyan Tree Hotels & Resorts and Sunland Group among others. RMB 6.5 billion in deals was transacted at the EXPO.

The Beijing International Property & Investment EXPO/Autumn show on the other hand is biggest exhibiting and trade fair for International property in Mainland China. It’s the ideal platform for overseas companies offering real estate, land immigration investing projects access to wealthy property buyers in Beijing. After all, Beijing has a large number of wealth people.

This EXPO is set to feature a total of 210 property exhibitors from countries such as USA, UK, Canada, Australia, Germany, France, Cyprus, Spain, Portugal, Latvia, Malta, the Netherlands, Singapore, South Korea, Japan, Malaysia, Thailand, Fiji, and many more.
Need more information? Call us now and secure your place at either one or maybe both this EXPO’s.

It’s an opportunity not to be missed and the time to participate is now. Start building your brand presence and with us, you can be assured that you will be reaching and engaging with the right target audience.

Have a great week

The Consumer Property Search Journey

Like everything in life, there is a process. Whether we realize it or not, our whole life is based on a process. Before we embark on anything, let it be in deciding on where to go for a holiday, which new school/college/university to enroll in to even deciding which car to purchase, there is a process we follow.

It begins with a dream, followed by planning and research before the execution can take place.

Such is the case when it comes to making a decision on which property to purchase. It is after all the biggest investment one will ever make.

To understand this process and how property buyers and investors go about this decision process, Malaysia, conducted a short survey on the site. Gathering close to 800 respondents, the survey revealed that:

  • While majority of property buyers and investors want to buy property in 6 – 12 months from now,  50% of them begin the search process more than a year before.
  • The top three factors that they consider important in their quest to own a property is Location, Price and the Reputation of the Developer.
  • 89% begin the search process directly on Malaysia as 92% find online property advertising more effective than print/broadcasts ads
  • 99% of respondents want detailed information on property developments and 89% turn to the internet to find out about new property developments
  • Slightly less than half of respondents prefer to be contacted by phone compared to any other mode of communication

consumer journey

Taxes and the Election

While April has come to a rather swift end, so has the deadline to submit your income taxes. But if you haven’t done so, you will be pleased to know that the deadline has been extended to the 15th of May 2013. This is of course only applicable if you are doing e-filing.

In just 5 days, Malaysians who are eligible and registered to vote will be making their way to the polling stations to cast that all important vote. There certainly has been a lot of buzz around the elections.

Who will be the ruling party? Guess we will find out in a couple of days.

To gauge the sentiments of the general public, we ran a short survey on our website. We were curious to hear what Malaysians wanted the elected ruling party to deliver on, particularly in relation to the property industry.

Attracting over 2,000 respondents, the survey findings were certainly interesting. It was evident that affordability and the need for secure housing continue to remain a major concern. They also want the government to impose measures that will curb the rising property prices. You can read more about the findings here.

Aside from wanting more affordable and secure housing, equality for all races and a stronger stand against corruption was also something they want the newly elected government to focus on.

Well, in just a matter of days, we will find out who the new ruling party will be and it will certainly be a while before we can see any significant changes that will meet the wants of Malaysians.

Putting taxes and politics aside, the month of May is also a month which pays a special tribute to all mothers. They say that the kitchen is the heart of the house, but I firmly believe that it is a Mother’s love that fills the house with laughter, joy and love and certainly not forgetting the sumptuous food she prepares.

So this Mother’s Day, show your mum just how special she is by joining in our contest, “Home is Where your Mum is”, and you could just win her a nice gift from Crabtree & Evelyn. Click here for more information.

Happy Labour Day and hope you enjoy the day off tomorrow.





A Smashing Start to the First Quarter of 2013

It’s often said that numbers don’t lie and a picture can paint a thousand words. So what happens if we combined both, numbers and a visual? Surely, a picture that not only speaks volumes but also expresses the truth! So I am going to keep this blog post to just that.

See for yourself why Malaysia is the No.1 platform for property advertising compared to any other portal in the country.

To us, this solid first quarter results is a reflection of the sharpened focus on our core businesses and better meeting our customer and consumer needs. We will continue to focus on providing innovative advertising solutions to property developers and property agents. At the same time, we are also committed to providing our consumers with the best possible user experience, that is focused strongly on innovation and one that is topped with a mobile first focus.

Have a great week.

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