By Timothy Hor
At iProperty, we have laid down 10 simple core values.

We believe that these values are fundamental principles that will lead, guide, and direct us in everything we do.
We believe that our success as a company hinges on how well each and every one of us believe and live by these values.
Really ah? You might be thinking to yourself.
The core values may seem like platitudes that you have read and heard before, maybe even in companies where you have worked in before.
And I would not be surprised if you have a heavy sense of skepticism that these values really matter and that they will remain as just that -
10 nice-sounding idealistic statements on a piece of paper.
Funny thing about these core values too is that they could mean very different things to different people.
In this entry, I would like to share my understanding and my belief as to why the first core value,
“We are Passionate in our words and actions”, is so very critical to our business, and also to YOU.
To understand this core value, the key word we need to really understand is PASSION.
Sometimes the best place to begin to define a word is with Webster.
Webster’s dictionary states that passion is an emotional response.
Here’s a definition taken from the movie “Serendipity”
For most people, the word “passion” refers to that something which they can do with utmost fondness, that something which awakens their inner desires to go beyond typical, that something which drives them to forget that they are alive and causes them to go beyond natural. Passion for some is that something which they truly love with supreme sincerity, that something which allows them to wake up in the morning with something to look forward to, and above all, that something which gives them genuine happiness in their lives.
How many of us really come to work everyday in a PASSION-driven state-of-mind as described above?
How many of us really think that PASSION and WORK can come together. For some, we work hard
so that we can do things that we are passionate about. For some, our PASSION is money.
That can be good but if driven wrongly to an extreme can also turn out to be really bad.
People can do really crazy things for money.
To shed a different light on what Passion means, here are some famous quotes:
1. “You never achieve success unless you like what you are doing.” — Dale Carnegie
2. “Nothing great in the world has ever been accomplished without passion.” – Christian Friedrich Hebbel
3. “Fall in love, stay in love, and it will decide everything.” – Fr. Pedro Arrupe, SJ.
4. “It is the time you have wasted for your rose that makes your rose so important.” – Antoine de Saint-Exupery
5. “Tell me what your passion is, and I’ll tell you who you are.” John Little Prince
I, however, believe that passion cannot be defined in all its brilliance by mere words. Instead, passion defines who you are.
The Greeks didn’t write obituaries. They only asked one question after a man died: “Did he have passion?”
My belief is that every human that is alive and breathing is by nature a Passionate being.
The key question you need to first answer is to find out who you are and what is your purpose.
Then maybe that fire in you will be ignited and burn brightly, and set you on your way to being who you can be.
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